Today I received an email from SocialToo, a social media management tool that I subscribe to. If you’re not familiar with them, this is how they describe themselves on their website “SocialToo helps you manage Twitter and Facebook and unclutters your stream and Social Graph so you can focus on what’s most important – relationships!”
And that’s exactly what they do. There are lots of Twitter users out there that are only focused on follower numbers. They believe that a bigger follower number earns more status. To get those big numbers, they follow a whole bunch of people and when those people follow back, they unfollow them so they’re left with more followers than they are following to give the appearance that they have some sort of ‘social’ status.
Since I’ve been a SocialToo subscriber, I’ve been successfully able to purge those number-collectors to maintain a tight follower-to-following ratio, something Twitter looks upon favorably. In fact, Twitter actually penalizes users who don’t maintain about a 10% ratio by not letting you follow anyone else until the ratio improves. Again, that’s exactly what the SocialToo tool allows me to do. I get rid of the fame seekers and legitimately connect with people who have similar interests as me.
So why then is Twitter asking SocialToo to stop doing something that is so beneficial to the whole process exactly as they themselves have defined it? It makes me wonder if Twitter is planning a feature expansion and doesn’t want the feature-rich competition. Well, of course that’s purely conjecture, I have no idea what they’re planning, if anything. But it frustrates me though that while Twitter is so slow to develop new features on their own, having relied heavily on third party API’s to enrich the Twitter experience, they’re now taking features away from me via those same third party applications.
I don’t like it.
Twitter has a huge presence, but repeatedly impedes their own use. They remove discussion thread features (ability to see RT threads forcing us to use placeholder character before the .@name), change the natural flow of use (can you say RT fail anyone) and generally muck up the works of something that has built up it’s own steam.