I’ve been in marketing for years, more years than I care to admit actually, so it should be a breeze to design a blog that reflects who I am, what I do, and how I do it, right?
Wrong? Yup, wrong. Instead, I’m stuck in Kubrick Limbo using the ‘big blue’ default WordPress template until I can do for myself, what I seem to do so effortlessly for others.
Are you surprised? Me too. It seems so much more difficult when it’s my own work, than it is with clients. When I work with clients it’s a snap. I’m able to figure out what people are trying to say, how to best communicate it, and give creative direction to designers on how everything should look and feel. I know intuitively if the whole piece hits the mark or not.
With my own work, I’m not as sure about all those things. Who am I, what am I trying to say, and how should I be visually represented online? All great questions, but now I have to answer them myself with stark honesty. The kind of bluntness I ask my clients to explore when I’m branding them. Perhaps now I have a better perspective of just how difficult a process that is for them.
My solution? Treat myself like a client. Here’s my checklist of how I’ll be working through my own site to make it a polished, professional experience.
- Collect all existing content that I want to publish
- Identify content I want to add that has yet to be created
- Create a website architecture of static pages
- Create a content map for ongoing blog content
- Consider the look and feel and maybe enlist the help of a designer for layout
- Choose a Theme
- Figure out what functionality I want (plugins, widgets)
- Go through the Lessons on WordPress and learn how to combine all the elements I need
- Make it happen
It sounds like a short list, but I know it will take a while for me to move through the steps. Until then, I’m content using the WordPress default theme Kubrick as a placeholder for the beautiful site I know I’ll eventually have. Although I am totally open to comments and suggestions. I can always use some design or programming insights on how best to make things happen.