A B Corporation is a new legal corporate structure that allows a company to consider factors other than strictly shareholder wealth, like employees, the environment and sustainability.
“U.S. libraries of all types continue to make increasing use of social media and Web 2.0 applications and tools to connect with library users and to market programs and services” according to the American Library Association.
Local search engine optimization is crucial for small businesses. If potential customers can’t find the business, they can’t buy from the business, especially if it’s a brick and mortar business and not an online sales shop. If you’re a small
Facebook : The New Word of Mouth
RSS (Really Simple Syndication) Readers function as our eyes and ears online. They focus on listening and monitoring to help us stay informed and up-to-date on what’s going on in our world.
“No, really. I’m still creating lots of content”. That’s what I tell people when they look at my blog and don’t see many new articles and doubt I’m really blogging at all. It’s just hard to find time to write
Remember MTV? Remember when there were actual music videos on MTV? I distinctly remember when My MTV was “All Music, All the Time, Without Interruptions”. That’s how I want my Twitter.
Greenwashing is the disingenuous representation of a product, service, company or organization as environmentally friendly, sustainable, natural, or green. The FTC published the Green Marketing Guidelines to help marketers, and are the reporting agency for greenwashing.
My niche? Green Marketing. Combining solid marketing initiatives with sustainable business practices. It’s genius. Both business and the environment gain benefits from this unlikely pairing. And me? I get to combine my professional skill set with my personal passion. Like I said. Genius.
America Recycles Day. November 15, 2010. Annual Day of Celebration Raises Awareness and Encourages Action to Increase Recycling Nationwide.