I’ve been in marketing for years, more years than I care to admit actually, so it should be a breeze to design a blog that reflects who I am, what I do, and how I do it, right?


Wrong?  Yup, wrong. Instead, I’m stuck in Kubrick Limbo using the ‘big blue’ default WordPress template until I can do for myself, what I seem to do so effortlessly for others.

Are you surprised? Me too. It seems so much more difficult when it’s my own work, than it is with clients. When I work with clients it’s a snap. I’m able to figure out what people are trying to say, how to best communicate it, and give creative direction to designers on how everything should look and feel.  I know intuitively if the whole piece hits the mark or not.

With my own work, I’m not as sure about all those things.  Who am I, what am I trying to say, and how should I be visually represented online?  All great questions, but now I have to answer them myself with stark honesty. The kind of  bluntness I ask my clients to explore when I’m branding them. Perhaps now I have a better perspective of just how difficult a process that is for them.

My solution?  Treat myself like a client.  Here’s my checklist of how I’ll be working through my own site to make it a polished, professional experience.

  1. Collect all existing content that I want to publish
  2. Identify content I want to add that has yet to be created
  3. Create a website architecture of static pages
  4. Create a content map for ongoing blog content
  5. Consider the look and feel and maybe enlist the help of a designer for layout
  6. Choose a Theme
  7. Figure out what functionality I want (plugins, widgets)
  8. Go through the Lessons on  WordPress and learn how to combine all the elements I need
  9. Make it happen

It sounds like a short list, but I know it will take a while for me to move through the steps. Until then, I’m content using the WordPress default theme Kubrick as a placeholder for the beautiful site I know I’ll eventually have.  Although I am totally open to comments and suggestions. I can always use some design or programming  insights on how best to make things happen.

Stuck in Kubrick Limbo
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