A B Corporation is a new legal corporate structure that allows a company to consider factors other than strictly shareholder wealth, like employees, the environment and sustainability.
Greenwashing is the disingenuous representation of a product, service, company or organization as environmentally friendly, sustainable, natural, or green. The FTC published the Green Marketing Guidelines to help marketers, and are the reporting agency for greenwashing.
My niche? Green Marketing. Combining solid marketing initiatives with sustainable business practices. It’s genius. Both business and the environment gain benefits from this unlikely pairing. And me? I get to combine my professional skill set with my personal passion. Like I said. Genius.
I took my post PodCamp NH enthusiasm in a completely non-technology direction. I went rogue with some creative (and green) t-shirt reconstruction projects. Yoga pants and laptop sleeve.
According to the New Hampshire Business Review, Nashua, NH has established a municipal micro-loan program for businesses focusing on sustainability.
Are you a big fan of eating local and eating fresh? I am. I absolutely love uncovering hidden and not so hidden restaurants that are serving up what their neighborhoods have to offer, whether that’s connecting to local farms or
Its tough to define what green marketing is. One thing is for sure, the trend toward incorporating some level of green is on the rise. Consumers are asking for it, and companies, either motivated by greed or genuine eco-concerns, are finding ways to claim a piece of the green market.